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The Indian modular kitchen industry is taking rapid strides in design, technology and marketing, but how to get information about various aspects of the business? The answer is IKC Year Book 2011, the most authoritative guide regarding all aspects of the modular kitchen business. Here's a sneak peek to the ready reckoner.
Creating Sustaining Brands
Why brands, what do they mean to businesses and consumers?
La Cucina is a homage to wood; it is a tribute to tradition, authenticity and true values through a modern eye
Discovering the Indian Kitchen
A joint initiative by NID and Coir Board has developed a commercially viable wood substitute, while the design institute has discovered the need for a unique Indian kitchen
Show & Sell
The best way to increase sales is by offering high visibility through a thoughtfully designed showroom
Hardware Makes the Kitchen
The life and functionality of kitchens is being defined by the hardware that is selected
Standardisation vs Customisation
How to prevent the limits of customisation from spoiling the party
Mastering the Back End
Modular kitchens is primarily a retail business, and logistics play a significant role in ensuring efficiency and cost margins in its operations
Towards Profitable Retailing
Here’s how retailers can continue seeing the details without losing out on the large picture
Setting up a Plant
Here is a primer to estimate the investment that may be needed for setting up a wardrobe and kitchen furniture plant. Do note that these figures, which have been obtained from machinery specialist Homag, are based on a number of assumptions and are therefore indicative only.
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